The vast majority of web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Session Start Dates: Aug 16 | Sep 13 | Oct 18 | Nov 15

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This comprehensive assessment will let you know if you have the computer skills you need to be successful in school, work, and home. After testing, if you need to improve your skills, we can help you design a learning plan, either in a class, or in personalized lessons.

Blogging and Podcasting for Beginners will teach you how to plan and create your very own blog and podcast. Through hands-on exercises, you will discover the benefits of using free web tools like Blogger, WordPress, Audacity, and YouTube. You will find that creating a blog and podcast is much easier than you ever imagined. First, you will learn how to develop a plan for the content, setup, maintenance, and how to use free blogging software like Blogger and WordPress to put that plan into action. After that, learn how to record a professional-sounding audio podcast with a very simple recording tool you already have. You will edit the file with another free software program, add music to it, and then post it online for others to enjoy. Finally, you will find out how to record a video podcast. You will edit it, add special effects, drop in a podcasting-safe music file, and then publish it online.

Session Start Dates:

Aug 16 | Sep 13 | Oct 18 | Nov 15

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Many small business owners find creating a budget to be an intimidating process. However, creating and maintaining a budget for your business is a crucial component of success. Budgets assist in maintaining control of your business activities, and provide a road map to ensure you are spending money in the right places at the right time. Similarly, tracking performance and analyzing financial data provides insight into what is working, and what isn't, in terms of your business. Knowing how to interpret the information found in your business's financial statements is an important skill to develop. Financial analysis allows you to understand your business's financial position better and can help you make better financial decisions. This course will introduce you to the budgeting process and financial analysis. In module one, you will develop your ability to prepare budgets, generate pro forma financial statements, and analyze budget variances. Module two will focus on analyzing the financial position of your business through financial ratio analysis, benchmarking, and break-even analysis. CLICK HERE to register 

Having a strong personal brand helps you stand out in a crowd. It can help you gain new and better clients, so you do better in your current job. And it gets you noticed when you're looking for a promotion or a new job. In today's job marketplace, getting noticed is something that usually happens online. Employers use the web to check out job applicants, and they're increasingly likely to skip over those who don't have much of an online footprint. That's why it's so important for job applicants to have a strong and consistent web presence, one that announces and reinforces their own personal brand. Social media sites like LinkedIn, Facebook, Twitter, and Google+ can all be used to promote your personal brand. But building a personal brand is about more than just online self-promotion. Building your brand is a continuous process. It involves gaining new experiences, new knowledge and skills, expanding your circle of relationships, and increasing the value that you bring to every work project and business relationship. Included with your course is a one (1) year complimentary subscription to Fast Company ($19.99 value). Your subscription will start with the current issue. Fast Company publishes 8 issues a year. CLICK HERE to register 

Startups and small businesses are the growth engines of the American economy, but that growth doesn't just happen by itself. Growing a business takes time, hard work, and skill—and it certainly helps when you can get a lot of practical advice along the way. This bundle is based on Inc. Magazine's award-winning journalistic content and features practical, experience-based assignments that will provide entrepreneurs and small-business owners with the skills necessary to navigate the various stages of growing a business. Courses in this bundle offer real-world examples, how-to lists and advice, industry spotlights, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material. CLICK HERE to register 

This Certificate in Emerging Technology for Manag-ers addresses blockchain, artificial intelligence, and robotics. Learners who have completed this suite of courses are knowledgeable in how each technology affects business processes and how each contributes to a discussion about the future of labor. In the current business environment, managers and leaders should have a baseline understanding of these emerging technologies. Certificate holders are informed about cryptocurrencies and how blockchain is restoring trust and security in Internet transactions. Learners have examined how artificial intelligence is leading to gains in efficiency and performance, along with concepts and metrics for management to consider when evaluating an investment in robotics.

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Health care professionals today are acutely aware of the need to understand the legal and ethical environment in which they practice. Ever-shrinking resources, shorter lengths of stay, high-acuity patients, availability of more complex information, diverse patient populations, and the use of technology mean that health care professions must understand the legal and ethical risks inherent in their practice. Based on recent scientific studies, this program offers techniques and insights about how these and other aspects of life can support the healthy brain. This program is perfect for healthcare professionals and nurses or anyone who wants to better understand how supporting brain health can foster health, happiness, and wellbeing.

The outcome of this certificate is for the learner to describe the legal and ethical risks, and the legal and ethical issues related to HIPAA rules, medication errors, social media and healthcare, organ donation, and workplace violence in their health care practice.

Session Start Dates: Aug 16 | Sep 13 | Oct 18 | Nov 15

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