Digital Marketing Suite

Marketing Your Business on the Internet

Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimization (SEO) works and how to track your site's performance using Web analytics. You'll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you'll learn how to keep your visitors coming back again and again! Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

Using Social Media in Business One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business.

As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them and other social media platforms to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success.  In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.

Achieving Top Search Engine Positions The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO). In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential. In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximize results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Take your first step toward a lucrative and rewarding career as a medical writer; no specialized or advanced degrees required! In this course, you'll learn about the different types of medical writing that you can do, how to break into and succeed in this industry, and how to write effectively on medical topics, whether you're writing for healthcare providers, patients, or regulatory organizations like the U.S. Food and Drug Administration.

We'll examine the various types of writing that you can do, from producing technical pieces like abstracts and regulatory documentation to writing breezier items like medical news stories and patient education materials. You'll gain insights about what goes into putting together a solid and compelling article, regardless of what you're writing about or who you're writing for. Along the way, we'll review how to consider your audience and construct an outline that addresses your audience's informational needs. You'll also learn how to keep your writing free of medical jargon and common grammatical errors, while ensuring the scientific integrity of your work.

Throughout the lessons, you'll discover lots of invaluable tools and technologies that can make your life as a medical writer easier. We'll examine informational resources, productivity tools, marketing resources, devices, and software, and we'll review how to use them optimally to achieve your goals. You'll also discover numerous tips and tricks that can help set you apart from others in the field and enable you to keep your career momentum going. And of course, you'll master key medical and statistical terms that you'll need to know.

The knowledge you'll gain in this course will give you the foundation and confidence you need to work for almost anyone as a medical writer, whether your goal is to find permanent employment with a company or to work as a freelancer from the comfort of your own home.

To register, go to: http://www.ed2go.com/pvaec/online-courses/explore-career-in-medical-writing?tab=detail

Intro to Non Profit Management

Marketing Your Non Profit

Writing Effective Grant Proposals

Advanced Grant Proposal Writintg

Each individual online course consists of 12 sessions, delivered twice a week. Each course starts once a month. Register for courses at www.ed2go.com/pvaec.

Once you have completed all the required courses, contact Hilda Roberts (hroberts@pvaec.org) for your certificate. 

A comprehensive program for Hospital Billing and COding providing national certification as a CPC-H that covers everything hospital billers need to know, from patient admission to accounts receivable management and HIPPA. It builds on your knowledge so that you can make a successful transition from the physician/outpatient environment to the hospital setting. This course covers the hospital regulatory setting, the structure and functions of hospital departments, patient accounts and data flow, the billing process, coding, claim forms, reimbursement, accounts receivable management, HIPPA requirements, and with updated electronic claim forms. You will have Hospital cases which allow you to apply concepts to real-life scenarios. Call 866-516-8274 or www.academyofmedicalprofessions.com 

How to make money from your writing

Session starts 1/16/2019 then every 4-6 weeks

Go to ed2go.com/wae or careertraining.ed2go.com/wae to start the registration process. OR call Windham Raymond Adult Education at 892-1819 for more information.

You really can make money with your writing. Whether you want to create your own business, add to your income, supplement your retirement, or boost what you're earning as a writer, you'll find the how-to's here. This class includes all the practical information that so rarely gets taught in writing classes. In most courses and social groups, it's taboo to discuss money . . . but not here. We'll embrace it! Making money is the focus of the lessons. 

Whether you have never written a résumé, or just need to update one, this course will teach you the best ways to present your experience, skills and career goals. In this challenging employment market, your résumé must reflect your skills in ways that will best ensure that you will be contacted for an interview.  Register here for an individual consultation.

Show the world you can compete in the highly competitive digital age! This nationally recognized certifcation is made up of three assessments: Computing Fundamentals, Key Applications, and Living Online. IC3 Global Standard 5(GS5) is a comprehensive solution for succeeding in any environment requiring computers, devices, or the Internet. These are concepts and skills that apply to every school or career pathway, and are ideal for students or jobseekers looking to validate their digital skills. Call to make an appointment to take the exam, 363-7922.

Looking for guidance in order to find your path to a career? Planning a career change?