This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.

Follow this link to register: https://catalog.mindedge.com/rsu19/courses/1429/web-analytics

This course introduces cybersecurity concepts to those who work in the field of human resources. Particular focus is placed on working in conjunction with more technical departments in delivering to employees effective training and policies regarding corporate security. The course also engages learners on security concerns specific to the type of data handled by human resources departments.

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Big data and data analytics are changing how businesses run and managers do their jobs. In this course, you will explore how human resource managers use data to provide better support to the employees they manage and to contribute to the strategic practices of their organizations. You will learn about different kinds of data and analyses, and you will consider how data collection and organization may factor into problem-solving processes. We will also review issues pertaining to data collection and employee privacy and confidentiality.

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As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

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As organizations become increasingly globalized and as legal environments quickly evolve, the importance of governance, risk management, and compliance continues to gain in importance. Regulatory compliance forces organizations to better manage their data as noncompliance can lead to penalties, fines, and worse. With the proper governance and risk management structures in place, an organization can better manage data and risk to improve business outcomes while adhering to regulations. This course is designed for IT professionals and other adult learners who are interested in furthering their knowledge of governance, risk management, and compliance as these relate to information technology.

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Malicious software, better known as malware, has become a central element in not just cybersecurity but daily life. It has played a role in everything from our politics to our economy, to our personal lives. However, it remains a poorly understood and reported subject. This course provides a clear and comprehensive introduction to malware and how to defend against it. Instruction is divided into two modules. The first provides an overview of the history and mechanisms of malware. The second module offers a series of real-world scenarios in which the learner must apply several of the concepts covered in the first module.

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This course examines communications and network security. It covers the different types of networks and different transmission technologies and the two main models that govern how networks work, the OSI model and the TCP/IP model, and their related layers. This course also features a number of fictional scenarios that will help you apply what you've learned to situations you may encounter in the real world. This course requires a basic understanding of IT concepts.

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This course introduces learners to basic artificial intelligence concepts and trends. Artificial Intelligence plays an increasingly important role in many industries. The emergence of this new technology promises to bring unprecedented efficiencies for organizations and enhance business performance. In today's global economy, managers will need to know how AI can be leveraged to keep their organizations competitive, as well as understand the potential ethical issues associated with employing AI technologies such as deep learning, machine learning, and the various AI-enabled recognition technologies.

Follow this link to register: https://catalog.mindedge.com/rsu19/courses/1484/a-manager-s-guide-to-artificial-intelligence