Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.

For more information or to register please click the link.

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.

For more information or to register please click the link.

Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.

For more information or to register please click the link.

Master the VLOOKUP function in Microsoft Excel and gain valuable skills applicable in any workplace where data is used when you complete this self-paced, online course. You will learn to work with data more effectively using the VLOOKUP functions and other helpful features in Microsoft Excel.

This is a self paced class.

For more info click on the link.

Learn how to create attractive, sophisticated blogs and websites—without any coding! WordPress is the world's most popular content management system, powering more than 40 percent of all sites on the Internet. WordPress is an easy-to-use solution that will help you put your site on the web in far less time than by coding, and at a much lower cost than hiring a professional.

In these lessons, you'll get hands-on experience with this powerful tool as you create your own WordPress.org site and blog. You'll find out how to use WordPress to create pages and posts, add images and videos, change a site's look and feel, and include user-friendly features. You'll discover the ease of using WordPress design themes to express your creativity, and you'll see how much fun it is to be part of the vibrant WordPress online community.

In addition to mastering the technical elements of WordPress, you'll learn how to organize a blog or website, create appealing content, keep your site secure, and achieve better positions on search engine results pages. By the end of this course, you'll be able to confidently use WordPress to create a blog or a personal, business, or organizational website.

The WordPress.org version covered in this class is the platform the pros use. To set up a practice site for this class, you will need to sign up for a hosting account. Several options are described in the lessons. WordPress itself is free, but you'll need to host it somewhere.

Instructor-Led dates are as follows May 17, Jun 14, July 12 and Aug 16.

Self-Paced classes start anytime.

For more information or to register please click the link.

Creating WordPress Websites

Learn how to create attractive, sophisticated blogs and websites—without any coding! WordPress is the world's most popular website publisher, powering more than 34% of all sites on the Internet. WordPress is an easy-to-use solution that will help you put your site on the web in far less time than by coding, and at a much lower cost than hiring a professional.

In these lessons, you'll get hands-on experience with this powerful tool as you create your own WordPress.org site and blog. You'll find out how to use WordPress to create pages and posts, add images and videos, change a site's look and feel, and include user-friendly features. You'll discover the ease of using WordPress design themes to express your creativity, and you'll see how much fun it is to be part of the vibrant WordPress online community.

In addition to mastering the technical elements of WordPress, you'll learn how to organize a blog or website, create appealing content, keep your site secure, and achieve better positions on search engine results pages. By the end of this course, you'll be able to confidently use WordPress to create a blog or a personal, business, or organizational website.

Intermediate WordPress Websites

Discover how to get the most from websites and blogs built with WordPress, the world's most popular web page publisher.

After reviewing the system's basic features, you'll learn to use an online administrative area that makes creating and updating content as simple as composing an email. Your online visitors will be able to comment on your articles, fill out forms and applications, buy your products, and even make appointments.

While WordPress requires no coding, you'll find out how to use simple HTML and CSS to customize a website's appearance. You'll take advantage of the dynamic features known as plugins, which add every imaginable function to your website. And you'll explore how use plugins to turn a site into an ecommerce powerhouse and improve search engine page results.

To take this course, you should have at least some blog or website publishing experience and good computer skills. If you want to build or maintain a professional WordPress website with all the bells and whistles, this course is for you.

The WordPress.org version covered in this bundle is the platform the pros use. Note: WordPress.org requires a paid hosting account. You'll receive instructions on how to sign up for an account.

Series bundles are not eligible for partial drops or refunds. Transfers to other open sessions of the same course are available. Please refer to your school for additional details regarding drops, transfers, and refunds on Series bundles.

Instructor-Led dates are as follows May 17, Jun 14, July 12 and Aug 16.

For more information or to register please click the link.

Learn real-world applications for the concepts you learned in Introduction to Networking. Continue to build your knowledge of networks and networking, with detailed treatments of TCP/IP, how switches and routers operate, DNS, and more.

You will gain a full understanding of almost every aspect of networking technology, including hot topics such as virtual private networks, security, Internet connectivity, and cloud computing. Completion of this course and its prerequisite should serve as a springboard for a career in computer networking or training for CCNA Certification.

Instructor-Led dates are as follows May 17, Jun 14, July 12 and Aug 16.

Self-Paced classes start anytime.

For more information or to register please click the link.

Businesses, schools, and other organizations rely on computer networks, which explains why employees and contributors with networking skills are in high demand.

Are you ready to learn the fundamentals of computer networking in terms you can easily understand? If so, the online Introduction to Networking course will help you understand why networks have become so important, how software and hardware make networking possible, and how networks function. This course will also give you the foundation to understand and get ahead in any career involving the world of computers, networks, the Internet, and the cloud.

Instructor-Led dates are as follows May 17, Jun 14, July 12 and Aug 16.

Self-Paced classes start anytime.

For more information or to register please click the link.