This online course introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.

Topics covered in the course:

Content Marketing

Search Engine Optimization

Paid Search/Paid Advertising

Conversion Rate Optimization

Digital Marketing Strategy

Web Analystics

Google Analytics

Marketing Automation

Social Media Marketing

Mobile Marketing.

For more information or to register please click the link.

This online course introduces learners to the basics of human resources management. Throughout seven segments, learners will explore the core goals and strategies of the HR function, examine best practices for employee selection and development, develop an understanding of compensation structures, and consider both the value of workforce diversity and laws relevant to its pursuit.

The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to practice HR management skills.

This course is made up of the following segments:

Download the complete syllabus with learning outcomes here.

This course has been evaluated by The American Council on Education's College Credit Recommendation Service (ACE CREDIT®) with a recommendation for 2 credits, lower division, in human resource management.

A student's grade in the course will be based on their performance on a final, cumulative exam. The final exam is composed of 40 multiple-choice questions. Students will have 1.5 hours to complete the exam. The exam is proctored. For more information, please see the syllabus.

If students do not earn a passing score of 70% on their first attempt, they will have the opportunity to take the exam 1 additional time (2 total attempts). Students must wait 24 hours between exam retakes. A passing score of 70% of above is required to request college credit for this certificate.

For more information or to register please click on the link.

The HR Skills™ Fundamentals certificate consists of courses designed to provide the learner with a solid foundation in the fundamental skills needed to succeed in the field of Human Resources. With courses focused on hiring, interviewing, onboarding, HR law, and training and development, the HR Skills™ Fundamentals certificate provides training in the skills that help a business run smoothly, and is appropriate for learners that would like to explore a career in human resources and managers who supervise employees. The certificate consists of 8 courses that are online and self-paced, providing flexibility in completing the curriculum. No prerequisites are required to begin the courses. A course will be considered complete when the participant has done all assignments, exercises, review checkpoints, and has received at least a 70% on the course final exam. Students will have 12 months to complete all the courses in the certificate.

Individual courses offered in this certificate program are listed below.

The Hiring Process

Exit Interviews

Onboarding

Training and Development

Interviewing

HR Federal Law

Effective Meetings

Interpreting Data

For more information or to register please click the link.

The HR Skills™ Best Practices certificate consists of courses focused on the behaviors, practices and approaches that enable HR professionals and managers to foster better connections, communicate effectively, provide useful feedback, and navigate difficult situations. Through quizzes, games, real-world scenarios and commentary from subject matter experts, the HR Skills™ Best Practices certificate helps the learner begin to develop the skills that are the key to a cohesive workforce. The certificate consists of 8 courses that are online and self-paced, providing flexibility in completing the curriculum. No prerequisites are required to begin the courses. A course will be considered complete when the participant has done all assignments, exercises, review checkpoints, and has received at least a 70% on the course final exam. Students will have 12 months to complete all the courses in the certificate.

Individual courses offered in this certificate program are listed below.

Smart Goals for Performance Evaluation

Communication and HR

Coaching

Handling Difficult Conversations

Progressive Discipline

Leadership and HR

Conflict Resolution

Problem Solving

For more information or to register please click the link.

Developed in accordance with the International Organization for Standardization's guidance on diversity and inclusion for organizations (ISO 30415:2021), the Certificate in Diversity and Inclusion in HR Management provides a foundation for creating a workplace where all employees are respected and appreciated as valuable members of the organization, are able to participate in work-related opportunities, can follow career paths that use their skills and knowledge to the fullest, and receive fair compensation. The courses explain how diverse and inclusive workplaces are more productive, innovative, creative, and profitable, and that fostering an inclusive culture produces higher employee engagement, satisfaction, and retention rates. The certificate explores the responsibilities of leaders, the workforce, and other stakeholders in recognizing diversity, working and communicating inclusively, reducing unconscious biases, acting accountably, and assessing diversity and inclusion initiatives using qualitative and quantitative methods.

For more information or to register please click the link.

The diversity and inclusion certificate takes an in-depth look at how to create and foster D&I throughout the organization. By encouraging cultural awareness, belonging, workplace authenticity, resilience, and health and wellness, HR professionals are in a unique position to support D&I initiatives at each level of the organization. The role of HR within D&I is evolving, creating the need for HR professionals to apply their leadership competencies in D&I in hybrid and remote workplaces. HR also supports processes, such as inclusive decision-making and the building of inclusive learning and development teams, which yield many benefits including higher levels of employee engagement. In this course, you will learn about the roles of HR within D&I and in different business structures, and the skills and strategies needed to shape inclusive workforces.

For more information or to register please click the link.

Our Certificate in Diversity and Inclusion in HR Management - Bundle, combines all 6 of our most popular Diversity and Inclusion courses. Included in this bundle is access to: Fostering an Inclusive Culture, Assessing Diversity and Inclusion, Hiring and Retaining Diverse Talent, Aspects of an Inclusive Culture, Inclusive HR Leadership, and Inclusive Engagement and Development.

For more information or to register please click the link.

In response to the COVID-19 pandemic, organizations large and small quickly adapted to remote work settings and alternative workplace solutions to protect employees' health and safety and maintain business continuity. What began as a necessary and seemingly temporary change soon prompted organizations to rethink their work environments and workspace needs entirely. Such significant changes to the traditional office setting have required HR professionals to address key business challenges, including how to support and engage employees in remote settings and how to safely transition back to physical work locations. Many organizations now seek a comfortable middle ground—a work arrangement that maximizes the benefits of remote work while utilizing physical work spaces for tasks and activities that warrant in-person collaboration and connection. HR professionals play a key role in leveraging the benefits of both settings, remote and in-person, to create hybrid solutions that suit the unique needs of their organizations. This certificate prepares HR professionals to manage hybrid workforces, especially during times of transition and as business needs change.

For more information or to register please click the link.