Adobe Illustrator is the industry standard computer illustration software. Use Illustrator to draw shapes and design logos, flyers, posters, banners, business cards or any other vector graphics for print or web. In this course, you will learn Adobe Illustrator fundamentals to set up a print document and use various tools to draw, type and color all kinds of shapes and illustrations. Learn how to efficiently manage layers and artboards, and create print-ready PDF documents. Access to Adobe Illustrator software required.

For more information on how this class works, click HERE.

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy.  Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates.  Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.

For more information on how this class works, click HERE.

This is an online course.

Improve email promotions, including when and what to email and testing copy. Analyze email response rates (open rates and click-throughs).   Improve promotion and responses with tracking and testing. 

For full details, see:  https://www.yougotclass.org/index.cfm/Sanford

SCAEcertificate

Adobe InDesign is the industry standard page-layout program that works with Adobe Illustrator and Photoshop seamlessly. InDesign allows you to create simple to complex multi-page documents such as brochures, flyers, books and magazines. This course is a comprehensive exploration of InDesign tools and capabilities to create professional documents. You will learn how to manage the InDesign environment, create, setup, design, enhance and finalize multi-page documents. Access to Adobe InDesign software required.

For more information on how this class works, click HERE.

This is an online course.

Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other.  Take home an Integrated Marketing Model to help you choose what’s best for your business and industry.   Put it all together with a one-year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts. 

For full details, see: https://www.yougotclass.org/index.cfm/Sanford

Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other. Take home an Integrated Marketing Model to help you choose what’s best for your business and industry. Put it all together with a one-year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts.

For more information on how this class works, click HERE. 

Part of Integrated Marketing Certificate.

Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other. Take home an Integrated Marketing Model to help you choose what’s best for your business and industry. Put it all together with a one-year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts. CEUs/ILUs: 1.6. Length (in hours): 16.

Take away a practical strategy and techniques for implementing a social strategy for your organization or business.  Learn the top five considerations when starting a social network as well as tips to manage an online community. Discover how to create your own private social network using the Ning platform. Discuss the top tools to use to manage your social media life and build integration into your website. See how Google Docs and Calendars work and how to use online video to further your business goals. Hear about mobile check-in applications and how companies are using coupon and deal sites. Get your company listed properly on local search engines so more customers can find you. Discuss how web design has changed and get feedback on your website while discovering usability testing and user interface design. Finally, learn how to manage this influx of information created by the new media revolution. Develop a manageable workflow and get productivity tips to be more efficient.  Learn what you might be doing wrong in social media as well as essential policies to have in place for your employees and company. See what trends are on the horizon and where your goals fit with those new trends.

For more information on how this class works, click HERE.