This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

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In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.

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Storytelling and the use of narrative case studies can be a highly effective way to teach. Often, we learn best by doing, and in the context of online learning, "doing" often means utilizing case study and role-playing methods. This course introduces the major techniques and strategies for integrating narrative learning into an educational curriculum. It presents different types of narrative learning and identifies the best means to utilize each. Finally, it explores the efficacy of narrative learning and how it can be applied to online design and instruction.

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This course examines communications and network security. It covers the different types of networks and different transmission technologies and the two main models that govern how networks work, the OSI model and the TCP/IP model, and their related layers. This course also features a number of fictional scenarios that will help you apply what you've learned to situations you may encounter in the real world. This course requires a basic understanding of IT concepts.

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Volunteers are the lifeblood of most nonprofit organizations. And board members are a special type of volunteer, helping to guide the direction of a nonprofit, promote the organization in the community, and ensure that the nonprofit's mission is fulfilled. Learning how best to manage the board and other volunteers is a critical part of nonprofit management. This course covers the fundamentals of board and volunteer development as well as recruiting, effective communication, and retention.

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Because they rely on the public's trust, nonprofit organizations must adhere to the highest ethical standards; even a hint of impropriety could jeopardize a nonprofit's reputation, its fundraising, and eventually its mission. At the same time, nonprofits with 501 (c)(3) status must be scrupulous in their compliance with federal and state laws and regulations. This course provides a detailed introduction to nonprofit ethics and compliance, examining a range of topics including: mission and vision statements; governance policies; conflicts of interest; fundraising ethics; IRS compliance; state laws and regulations; and the role of the compliance officer. This self-paced course, filled with videos and interactive case studies, will help you understand one of the most important areas of nonprofit management.

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In developing any online learning material, federal regulations require adherence to specific accessibility standards. Students with disabilities must be given equal access to learn the content. This can be a major road block to an organization trying to develop online coursework. This course covers the basics of online learning accessibility standards and reviews best practices for accessibility.

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Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.

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