Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart.  Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do.

CEUs/ILUs: 3.2Length (in hours): 32Price in USD $395.00

Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.  Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills.  Discover the secrets to creating content that commands attention.  Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep. 

CEUs/ILUs: 1.6Length (in hours): 16Price in UD $245.00

Non-profits today need to be run like a business in many respects. You have competition, a need to generate income and a surplus, and staff need to be even more productive. Get the best training on revenue generation for nonprofits, and program evaluation for nonprofits, with our Certificate in NonProfit Administration. You will come away with the latest best information from instructors who train people in nonprofits.

CEUs/ILUs: 4.8Length (in hours): 48Price in USD $595.00

Enhance your understanding of program evaluation within the nonprofit context.  Find out how to improve your evaluation planning, data collection, data analysis and data use.  Special attention will be paid to the real-world challenges that organizations may face when conducting evaluation, including staff time, costs and reporting evaluation results to funders. By the close of the course, you will have a complete program logic model and evaluation plan ready for implementation.

CEUs/ILUs: 1.6Length (in hours): 16Price in USD $245.00

Build revenue streams for your non-profit organization.  They are essential not only to keep your doors open but also to expand your services.  Discover how to increase revenue from your current activities. Develop strategies for building new ones.  Know how to effectively set prices or fees. Understand the 20% that generates 80% of your revenue. These are basic concepts that will yield greater results. After taking this course you will have the knowledge to improve your revenue generation and generate a better surplus.

CEUs/ILUs: 3.2Length (in hours): 32Price in USD $495.00

This is an online course.  This class can be taken anytime, anywhere during the class dates specified.

Registration can be done up to a week after class starts.

Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low-budget Adword campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.  No experience is necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.

For full details, see:  https://www.yougotclass.org/index.cfm/Sanford

If you have any questions or concerns, please do not hesitate to contact SCAE at AdultEd@sanford.org

For those new to teaching online, or those already teaching online. Get the best instruction from the foremost authorities in online learning. Thousands of people have taken this fundamental yet advanced training in teaching online. From building an online course to improving an online course, from fostering online discussion to encouraging student interaction, from traditional assessment to online tests, the program will give you both the fundamentals of teaching online, as well as the most advanced tips and techniques in the business. Your instructors are authors, speakers and consultants in online learning and teaching.

CEUs/ILUs: 4.8Length (in hours): 48Price in USD $495.00

In the 21st century, half of all learning will be online.  The opportunities are tremendous for teaching online.  Discover how to plan, develop and teach an online course. Take home a ten step model for developing your online course.  Experience one of the most advanced online classrooms for teachers. Learn how to create online audio lectures with slide shows. Plus, find out how self quizzes enhance learning. See an animation, drop-and-drop exercise, and dynamite welcome pages.  Engage in online discussion with other teachers. An instructor’s book, Advanced Teaching Online, is included.

CEUs/ILUs: 1.6Length (in hours): 16Price in USD $195.00