This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.

Follow this link to register: https://catalog.mindedge.com/rsu19/courses/1429/web-analytics

Email is a mainstay of communication technologies, especially in the business world. Though new forms of communication are constantly being developed, email remains a popular platform with an ever-growing number of users each year. This course first delves into the basics of email and provides the skills to draft messages, follow up efficiently, and manage email inboxes. The course further provides tips and techniques for crafting effective and accessible email content to help your message stand out in a crowded inbox.

Use this link to register: https://catalog.mindedge.com/rsu19/courses/1933/writing-better-emails

This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.

For more information or to register please click the link.

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.

For more information or to register please click the link.

This course introduces cybersecurity concepts to those who work in the field of human resources. Particular focus is placed on working in conjunction with more technical departments in delivering to employees effective training and policies regarding corporate security. The course also engages learners on security concerns specific to the type of data handled by human resources departments.

For more information or to register please click the link.

When using data analysis to improve organizational performance, it's vital to employ the tools that bring the data to life and keep people engaged in the process. Organizations in both the public and private sectors often use tools and frameworks to deliver the data, and the information the data might suggest, to its staff. This intermediate-level course will explain some of these measures and tools, describe some specific measurements, and explain the relationship between assessment and strategy. Summarizing the data with the correct tool can be the gating factor to reaching staff and effecting changes that spur performance improvement.

For more information or to register please click the link.

This course discusses data-driven decision making across a variety of sectors such as healthcare, education, and government. This course also offers recommendations for decision-making based on data analytics for each sector. The course will begin with an introduction of Big Data, then continue into a deeper dive on its implications within each sector.

For more information or to register please click the link.

Big data and data analytics are changing how businesses run and managers do their jobs. In this course, you will explore how human resource managers use data to provide better support to the employees they manage and to contribute to the strategic practices of their organizations. You will learn about different kinds of data and analyses, and you will consider how data collection and organization may factor into problem-solving processes. We will also review issues pertaining to data collection and employee privacy and confidentiality.

For more information or to register please click the link.