Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.

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The law of torts pertains to injuries against one's person or property. This course provides an overview of torts such as trespass, false imprisonment, defamation, nuisance, assault, battery, negligence and misrepresentation. You will also learn the elements of individual torts, such as intentional torts and negligence, are examined from a black letter law perspective.

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Transactional legal professionals negotiate, draft and interpret contracts. This course will teach the provisions included in different types of general contracts, M&A documents and SEC documents. You will also learn drafting standards and work hands-on drafting, interpreting and negotiating various document provisions.

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Preparing successful grant proposals to receive funding from corporations or foundations requires careful research, meticulous preparation, and graceful writing. Grant administrators will often say that many grant requesters have a limited understanding of the proposal writing process, and as a result their worthy causes lose out.

If you learn how to avoid the errors that lead to the rejection of your proposal, you will be better prepared to help the causes you most admire. This course will walk you through all of the essential steps, including an important discussion of what you must do when the grant arrives.

In this course, you will learn how to become fully familiar with the institution or project for which you are requesting support. You will get valuable guidance in preparing a background statement and a brief financial statement to support your request. You will also research some charitable foundation and corporate giving sources.

Then, you will learn how to put everything together, so you can assemble, write, and submit complete grant proposals to foundations, corporations, and wealthy individuals for any number of your pet projects.

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Are you ready to continue your journey into the world of grants? You will learn how to create a fundraising plan for all types of grantmakers. In addition, you will explore websites for finding and reviewing corporate, foundation, and government grant funding opportunities and grant application guidelines.

You will go through every aspect of strategic funding research, preparing a fundraising plan, writing an award-winning plan of operation, and creating a project budget without red flags. Then you will journey into the world of grants available for your projects. The excitement will build when you discover just how many funding opportunities are available.

You will see grants for arts and humanities, education, medical, science and agriculture, human services, and corporate foundation grants. You will also explore new grant-writing trends and what to do when you're notified of a grant award or a grant rejection. Don't worry, there's a plan to implement for future grant seeking success if you don't get your project funded.

By the end of the course, you will be prepared to continue tracking future grant-writing and funding trends, bounce back successfully from rejection notices, and manage all of your grant awards proficiently. In addition, you will gain confidence in all areas of grant seeking, grant writing, and grants management (post-award reporting requirements).

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Discover how time management, accounting, business law, organizational behavior, and management affect administrative assistant responsibilities and activities. Learn the basics of accounting, including the general ledger and key accounting terms, and see how financial statements and controls help keep your organization moving in a positive direction. Understand the fundamentals of business law, contracts, and the principal-agency relationship; discover ethics and organizational politics; and understand the basics of human resources management.

Also, discover key management functions such as planning, control, motivation, and organization, discover how to increase creativity. Plus, find out how marketing differs from sales and learn the basics of operations management. This course may help you prepare for the internationally-recognized Certified Administrative Professional® (CAP®) exam offered by the International Association of Administrative Professionals® (IAAP®).

Note: This course is not affiliated with, nor has it been endorsed by, the International Association of Administrative Professionals® (IAAP®).

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This course, a staple for anyone who is interested in copy editing, will ensure you have a detailed understanding of word categories, punctuation, and sentence construction. The course will guide you through the eight parts of speech; simple, compound, complex, and compound-complex sentences; ten punctuation marks; and the rules for capitalization. Through real-world exercises, you'll be able to categorize words and phrases, build different types of sentences, and correct common syntax and punctuation errors.

This is an online class and can start at anytime.

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Some benefits of remote work include greater scheduling flexibility, increased employee retention, and larger talent pools to draw from when filling positions or building a team. While organizations benefit in a variety of ways from fully remote work settings, remote work can also present unique challenges, such as breakdowns in communication, diminished company culture, and lower employee engagement. This course examines how organizations can leverage the benefits of remote work while mitigating the challenges. Topics covered include talent planning, performance management, organizational development, and employee engagement—examined in the context of a remote work setting. Through learning about remote work, HR professionals will be better equipped to propose hybrid solutions that align with organizational goals.

This is an online class and can start at any time.

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