Whether starting a business or growing the one you have, a business plan serves as a roadmap and can help secure needed funding. In this course, you evaluate the many aspects and potential hurdles of the business and build the Business Plan, one step at a time. This practical, hands-on approach encourages you to immerse yourself in the vision and planning aspects of your business. Focusing on the most critical components of the Business Plan enables you to uncover hidden risks and assess the business from a marketing, management, and financial vantage point.

This is an online course.

Whether starting a business or growing the one you have, a business plan serves as a roadmap and can help secure needed funding.  In this course, you evaluate the many aspects and potential hurdles of the business and build the Business Plan, one step at a time. This practical, hands-on approach encourages you to immerse yourself in the vision and planning aspects of your business.  Focusing on the most critical components of the Business Plan enables you to uncover hidden risks and assess the business from a marketing, management, and financial vantage point.  

 For full details, see:   https://www.yougotclass.org/index.cfm/Sanford

SCAECertificate

Power-up your copy. Acquire practical, how-to tips in writing marketing copy. Move ordinary words to savvy copy and greater results. Whether writing for email promotions, website, or print marketing, discover the keys to tapping into the reader's emotions. Discover the secrets of two of the masters in writing marketing copy. Secure specific practical techniques to start using on Monday morning. Score with new-found steps and no-nonsense tips to delight your audience.

This is an online course.

Power up your copy. Acquire practical, how-to tips in writing marketing copy. Move ordinary words to savvy copy and greater results.     Whether writing for email promotions, website, or print marketing, discover the keys to tapping into the reader’s emotions.  Discover the secrets of two of the masters in writing marketing copy. Secure specific practical techniques to start using on Monday morning. Score with new-found steps and no-nonsense tips to delight your audience.

For full details, see:  https://www.yougotclass.org/index.cfm/Sanford

Power-up your copy. Acquire practical, how-to tips in writing marketing copy. Move ordinary words to savvy copy and greater results. Whether writing for email promotions, website, or print marketing, discover the keys to tapping into the reader’s emotions. Discover the secrets of two of the masters in writing marketing copy. Secure specific practical techniques to start using on Monday morning. Score with new-found steps and no-nonsense tips to delight your audience. CEUs/ILUs: 1.6. Length (in hours): 16.

Part of Mastering Video Marketing Certificate

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features. YouTube can enhance your current marketing and communication strategy. After attending this course, you will take back proven strategies and techniques for making YouTube work successfully for your organization. YouTube, as the second largest search engine can no longer be ignored by businesses and organizations. YouTube reaches a broad age and gender demographic and is the largest video search/discovery destination with over 35 hours of video being uploaded every minute. YouTube is now accessible from nearly every top mobile device as well as from your TV. How can your videos rise above the music mashups and cat antics? Learn how to get your YouTube video on the first page of Google Search. Just like Facebook, YouTube is a social network that needs to be set-up, optimized, and used regularly to be effective. Your patterns of behavior on YouTube may be working against you. Learn how YouTube can complement your current marketing and social media strategy and how to maximize your YouTube Channel to get the greatest return. CEUs/ILUs: 1.6. Length (in hours): 16.

This is an online course.

Increase your business with YouTube, the online video site and now the second-largest search engine.  Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people.  Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations, and other extra features.  YouTube can enhance your current marketing and communication strategy.  After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.  YouTube, as the second largest search engine can no longer be ignored by businesses and organizations.  YouTube reaches a broad age and gender demographic and is the largest video search/discovery destination with over 35 hours of video being uploaded every minute.  YouTube is now accessible from nearly every top mobile device as well as from your TV.  How can your videos rise above the music mashups and cat antics? Learn how to get your YouTube video on the first page of Google Search. Just like Facebook, YouTube is a social network that needs to be set up, optimized, and used regularly to be effective. Your patterns of behavior on YouTube may be working against you.  Learn how YouTube can complement your current marketing and social media strategy and how to maximize your YouTube Channel to get the greatest return.

For full details, see: https://www.yougotclass.org/index.cfm/Sanford

SCAEcertificate

Instructor will demonstrate how to navigate and interface with Excel’s basic features. See how to create a simple contact list. You will view how to use calculations such as autosum and see how to generate simple formulas. Also, learn to use the fill handle, sort existing data, merge and center, move cells and ranges, and wrap text. These easy steps will be held over Zoom.