Discover advanced and new best practices in marketing, the changing field that now integrates traditional print marketing with digital marketing for even greater marketing success. Young generations are embracing print as well as online media, creating this exciting new area of marketing. Gain advanced marketing concepts and principles such as R, F, & M analysis; AIDA, and the 3-30-3 principle, that lead directly to practical marketing success. Learn the secrets of writing marketing copy, including easy steps in editing. Acquire the understanding of how digital marketing and print complement and enhance each other, and how to integrate both kinds of marketing for even greater overall effectiveness.   Start any month. Come away with a new marketing expertise to make your value in the workplace even stronger. 

CEUs/ILUs: 4.8Length (in hours): 48Price in USD $495.00

Acquire expertise in R, F & M Analysis. Understand the 80/20 Principle. Better know the impact of price on sales. Take your knowledge of marketing to a new level. These concepts are what the best marketers use for designing marketing strategies that improve performance and return. Gaining these advanced marketing concepts will enable you to develop more effective marketing campaigns and results. Forget the fads, dump the buzz words. Come away with an advanced level of proven marketing knowledge you will start using on Monday morning, and every week thereafter. CEUs/ILUs: 1.6, Length (in hours): 16, Price in USD $195.00

Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other.  Take home an Integrated Marketing Model to help you choose what’s best for your business and industry.   Put it all together with a one-year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts. CEUs/ILUs: 1.6, Length (in hours): 16, Price in USD $195.00

Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart.  Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do.

CEUs/ILUs: 3.2Length (in hours): 32Price in USD $395.00

Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.  Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills.  Discover the secrets to creating content that commands attention.  Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep. 

CEUs/ILUs: 1.6Length (in hours): 16Price in UD $245.00

Non-profits today need to be run like a business in many respects. You have competition, a need to generate income and a surplus, and staff need to be even more productive. Get the best training on revenue generation for nonprofits, and program evaluation for nonprofits, with our Certificate in NonProfit Administration. You will come away with the latest best information from instructors who train people in nonprofits.

CEUs/ILUs: 4.8Length (in hours): 48Price in USD $595.00

Enhance your understanding of program evaluation within the nonprofit context.  Find out how to improve your evaluation planning, data collection, data analysis and data use.  Special attention will be paid to the real-world challenges that organizations may face when conducting evaluation, including staff time, costs and reporting evaluation results to funders. By the close of the course, you will have a complete program logic model and evaluation plan ready for implementation.

CEUs/ILUs: 1.6Length (in hours): 16Price in USD $245.00

Build revenue streams for your non-profit organization.  They are essential not only to keep your doors open but also to expand your services.  Discover how to increase revenue from your current activities. Develop strategies for building new ones.  Know how to effectively set prices or fees. Understand the 20% that generates 80% of your revenue. These are basic concepts that will yield greater results. After taking this course you will have the knowledge to improve your revenue generation and generate a better surplus.

CEUs/ILUs: 3.2Length (in hours): 32Price in USD $495.00