This course will go over marketing practices for businesses that are just starting out or struggling to gain business. This is a hands-on course where you will be creating online profiles and crafting a marketing plan for your business. Please bring a laptop and/or pen and paper and your phone. 

What Will Be Covered - The Three Levels Of Marketing And What They Are For

Who Are You And What Are you Selling?

Who Are your Customers?

Where To Put Yourself Online

What Is Your Homebase And Where Can Your Customers Find You?

Online Searches - Why They Matter And What They Really Mean For You

Social Media - Should You? Shouldn’t You? (You Should)

SEO - Why Does It Matter And Should You Spend MoneyReviews - Why Do They Matter? (It’s More Important Than You Think)

Digital Advertising - Does It Make Sense For Your Business? If So, Where To Get The Best Bang For Your BuckCommunity Involvement Opportunities And Why They Matter