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Maine Adult Education

Web Analytics

with MindEdge Instructor, MSAD#1 Adult & Community Education

$79

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.

For more information or to register please click the link.

  • Session 2: Aug 8th, 2024 - Aug 8th, 2025
    Online registration unavailable

Online Class

For more info, call us at (207) 764-4776

This program is offered by MSAD#1 Adult & Community Education . For more information, contact (207) 764-4776.




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