Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your website traffic, doing search engine optimization, and how to successfully employ online advertising.

Relevant for any type of organization, including businesses, companies, non-profits, and government agencies.  No eMarketing experience or expertise is necessary.  If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. 

CEUs/ILUs: 4.8

Length (in hours): 48

Offered 4 times/year, call for dates.

Write and edit better starting today. Gain confidence in your writing. Improve your communication skills. This course will reinforce the rules you learned in school and teach you some you didn't.   

Good grammar doesn't make good writing, but good writing demands good grammar. Whether you're a student or a professional, a career changer or a job seeker, Effective Grammar will equip you to write more effectively from day one.   You'll learn it all—from grammar basics to more advanced concepts like parallelism and agreement to the finer points of capitalization and punctuation. After completing this certificate, you'll be a master of commas, complete sentences, common sense writing, and more.   

Put an end to grammar mistakes that detract from your work. The grammar knowledge you'll gain will contribute to whatever kind of writing you produce. Everything you learn will elevate your communication skills and help you present polished, professional writing every time.

CEUs/ILUs: 3.2

Length (in hours): 32

This is a two-month program with quarterly start dates.

Boost your chances of success for your new or small business and reduce your risks.  Get the latest on planning your business, brainstorming business ideas, and a checklist for going into business.  Then learn how to create a business plan, including assessing business feasibility and prepare the management and financial plans.  Then take home a step-by-step approach to attract and keep customers, with an emphasis on customer-driven marketing decisions and building a strong brand. At the end of this certificate, you will be able to identify the abilities required of successful entrepreneurs and how to acquire them, develop goals to help establish your business, develop an outline for your plan, and take home techniques to successfully manage and market your new business.

CEUs/ILUs: 4.8

Length (in hours): 48

Price in USD $495

Offered 4 times/year, call for dates.

If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This Certificate, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website. 

CEUs/ILUs: 3.2

Length (in hours): 32

Price in USD $345

Offered 4 times/year, call for dates.

The Adobe software tools are the leading software for graphic design. Adobe Illustrator is the industry standard computer illustration software. Use Illustrator to draw shapes and design logos, flyers, posters, banners, business cards, or any other vector graphics for print or web. Adobe InDesign is the industry standard page-layout program that works with Adobe Illustrator and Photoshop seamlessly. InDesign allows you to create simple to complex multi-page documents such as brochures, flyers, books, and magazines. Use Adobe Photoshop to effectively work with selection and editing tools, layers, and masks to edit, retouch and enhance existing images or create your own composite digital artwork. Access to the Adobe software tools required. Software Requirements: For all online Adobe classes, students are responsible for purchasing their own software for their course. Trial versions of Adobe software are sometimes available on the Adobe company website.  If you're taking the entire “Graphic Design certificate” you'll need Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. Otherwise, you may sign up for a single software. There is no school discount through LERN. More information on Adobe Creative Cloud software can be found at adobe.com   

Offered 4 times/year, call for dates.