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Workforce Training
in Business & Skills Training
Online Advertising
with Dan Belhassen, Biddeford Adult Education

Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.
How it Works click HERE.
QuickBooks Level 1
with Marcus Lander, Biddeford Adult Education

Get a comprehensive understanding of QuickBooks Online, one of the most popular cloud based accounting programs and preferred choice for small business managers, owners, bookkeepers and accounting professionals. In four hands-on units you will learn how to use QuickBooks Online to enter sales, purchases, receive and make payments and add inventory.
How it Works click HERE.
Social Media for Business Certificate
with Travette Webster, Melissa Torres, Jo-Carolyn Goode, Biddeford Adult Education

Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization.
Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.
Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks.
This certificate includes and must be take in order:
- Introduction to Social Media
- Marketing Using Social Media
- Integrating Social Media in Your Organization
How it Works click HERE.
Understanding Debits and Credits
with Sharon deFonteny, Biddeford Adult Education

In this course, you will learn about the accounting equation and the five categories involved in every business (Assets, Liabilities, Owner’s Equity, Revenue and Expenses). Every financial transaction falls into one or more of these categories. Learn how to create a chart of accounts that meet the needs of your business. You will learn how double entry bookkeeping works and the process of recording debits and credits. This course will show you how to identify, analyze and record transactions using journal entries under the cash basis accounting method.
How it Works click HERE.
Using Personality Profiles for Better Work Performance
with Sally Klauss, Biddeford Adult Education

Understanding yourself and others will increase your overall effectiveness at work, home, and in all of your relationships. Learn how to improve your communication with others, convey your ideas effectively, and improve your ability to understand what is important to those who don’t share your same style. Course fee includes your own DiSC Behavioral Personality Profile assessment and review.
How it Works click HERE.
Video Marketing
with Rob Lee, Biddeford Adult Education

Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.
Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.
How it Works click HERE.
WordPress Certificate
with Andi Helmi, Biddeford Adult Education

WordPress is the most popular content management system (CMS) for website and blog design.
During the first week, you will learn or refresh your knowledge of all the initial steps and the required elements for having a website. Then find out how to build a simple WordPress website or blog. Topics include an introduction to CMS, WordPress installation and setup, page and content creation, administration, themes (selection, purchase, installation, and setup), working with widgets and plugins, and more.
Finally, acquire advanced knowledge about WordPress options and features. You will learn how to modify WordPress web pages by hand-coding, learn about simple yet effective search engine optimization (SEO) techniques that improve your website ranking, and much more.
After successfully completing the WordPress Certificate you will know how to build a WordPress website or blog, customize your WordPress site by hand-coding HTML, CSS, and PHP, know necessary regular WordPress maintenance, create WordPress website backup, and know how to apply SEO techniques in WordPress.
How it Works click HERE.
Writing Marketing Copy
with William A. Draves, Biddeford Adult Education

Power-up your copy. Acquire practical, how-to tips in writing marketing copy. Move ordinary words to savvy copy and greater results. Whether writing for email promotions, website, or print marketing, discover the keys to tapping into the reader's emotions. Discover the secrets of two of the masters in writing marketing copy. Secure specific practical techniques to start using on Monday morning. Score with new-found steps and no-nonsense tips to delight your audience.
How it Works click HERE.