Power-up your copy. Acquire practical, how-to tips in writing marketing copy. Move ordinary words to savvy copy and greater results. Whether writing for email promotions, website, or print marketing, discover the keys to tapping into the reader's emotions. Discover the secrets of two of the masters in writing marketing copy. Secure specific practical techniques to start using on Monday morning. Score with new-found steps and no-nonsense tips to delight your audience.

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